Mahindra USA is inviting customers to its Dealer Days Sales Event to check out the Mahindra line of tractors.
When purchasing a Mahindra tractor during Dealer Days, customers can take advantage of zero percent interest for 84 months financing along with Mahindra’s five-year warranty. Mahindra Dealer Days provides an opportunity to learn more about Mahindra’s heritage and a relationship with North America that dates nearly 70 years when Mahindra was selected to build the Willys Jeep in WWII.
Supporting the Dealer Days Sales Event is the launch of Mahindra’s new North American national media campaign showcasing the company’s long history with the U.S. and Canada and a revamp of Mahindra’s popular “Lift” commercial that touts the superior performance of Mahindra tractors.
“We are excited to unveil our new advertising campaign highlighting Mahindra’s North American heritage and superior performance. These ads feature proud Mahindra tractor owners, staying true to our customer first strategy,” says Cleo Franklin, Mahindra USA’s vice-president, marketing and strategic planning.
Mahindra’s Dealer Days Sales Events run from May 1 – July 31, 2013, and include open houses, customer appreciation and community-building events at Mahindra dealers throughout North America. Customers have the opportunity to learn about the Mahindra Max series,4025 four wheel drive model, 10 series value-packed cabs, tough and rugged 30 series models, premium 35 series models, top of the line 60 series models and the latest tier IV compliant mPOWER models.
Mahindra encourages these events to provide an opportunity for dealers to share knowledge and information to help customers choose the best tractor for their needs. Recognizing the importance of selecting the right tractor for the job, Mahindra offers its customers the exclusive Mahindra Max Guarantee 30 Day Satisfaction Program. This guarantee on the Max 22 and Max 25 sub-compacts and Max 28XL mid-compact models allows customers to return, trade or repair a tractor within 30 days of date of purchase if they are not satisfied.
“Mahindra Dealer Days Sales Events are designed to bring our customers and dealers together in a relaxed environment to learn what they need from a tractor and find the tractor that is right for them. We don’t want to simply sell a product to people, Mahindra wants to build a long-term relationship with our customers and their communities to let them know that we will be with them every step of the way,” says Franklin. “These events reflect the Mahindra Rise philosophy of accepting no limits, employing alternative thinking and driving positive change to help transform lives in communities across the world and helping people connect to the land they work, have passion for and love.”
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