Mahindra USA says it is offering its best prices of the year now through December 31, 2013 with the company’s Red Ribbon Holiday Sales Event.
Mahindra is providing up to $3,500 off the purchase price as well as a special discount of up to $2,000 on year-end, close out inventory for a $5,500 savings on select models. (more…)
DJ Kennington and Len Hughes with the Mahindra Max 28 XL Tractor. (Kennington on pictured on tractor.)
Mahindra USA has announced that Mahindra Tractors will return as the primary association partner with DJ Kennington and the #17 Dodge team in the NASCAR Canadian Tire Series for the 2013 season.
The partnership with Mahindra Tractors & DJ Kennington has grown significantly each year during their association. Mahindra and the Canadian Dealers this year will provide Kennington with a new Mahindra Max 28 XL Tractor.
“With our great partnership and continued support from Mahindra Tractors, that’s a big reason we’ve been able to have the kind of success we’ve achieved,” says Kennington. “Mahindra is the #1 Selling tractor in the world and having a long-term relationship to take their brand to the next level is what I am most proud of. I am very pleased to have them return as a significant member of our team once again.” (more…)
Mahindra USA has announced the winners of its 2012-2013 scholarship program benefiting young women studying agriculture, the “Mahindra Tractors’ Women in Ag Scholarships.”
According to Mahindra, the Women in Ag Scholarships were created for the purpose of helping young women sustain the family farm values and rural lifestyle through a career in Agriculture.
These four women were selected to receive merit-based college scholarships from Mahindra USA for use during the 2013-2014 school year:
• Shelby Chaney from Brimson, MO will be a sophomore at Northwest Missouri State University majoring in Animal Science.
• Shelby Eckhardt from Seguin, TX will be a freshman at Texas A&M University – College Station majoring in Pre-Vet / Vet Sciences.
• Victoria Riback from Molalla, OR will be a freshman at Texas A&M University – College Station majoring in Agronomy & Crop Science.
• Stephanie Tarlowe from Hackettstown, NJ is a freshman at Cornell University majoring in Animal Science. (more…)
Mahindra has been working hard to cement its standing in North America as a maker of reliable, powerful tractors. To help make sure everybody is taking notice, Mahindra recently launched a commercial campaign showing exactly how powerful its tractors are.
In the commercial, a Mahindra 3535 tractor lifts up a Kubota tractor on its three-point hitch and a John Deere tractor with its loader while a frustrated John Deere owner looks on. All the while, the narrator makes certain Mahindra’s five-year warranty is noticed by everybody. The commercial ends with a collection of Mahindra tractors lined up in the shape of the number “1” to show off its status as the world’s top selling tractor manufacturer.
It’s not often you see manufacturers being so bold in targeting competitors, but we like it – especially if it elicits an equally targeted response from another manufacturer. Who doesn’t look an old fashioned tractor feud?
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Mahindra USA is inviting customers to its Dealer Days Sales Event to check out the Mahindra line of tractors.
When purchasing a Mahindra tractor during Dealer Days, customers can take advantage of zero percent interest for 84 months financing along with Mahindra’s five-year warranty. Mahindra Dealer Days provides an opportunity to learn more about Mahindra’s heritage and a relationship with North America that dates nearly 70 years when Mahindra was selected to build the Willys Jeep in WWII.
Supporting the Dealer Days Sales Event is the launch of Mahindra’s new North American national media campaign showcasing the company’s long history with the U.S. and Canada and a revamp of Mahindra’s popular “Lift” commercial that touts the superior performance of Mahindra tractors.
“We are excited to unveil our new advertising campaign highlighting Mahindra’s North American heritage and superior performance. These ads feature proud Mahindra tractor owners, staying true to our customer first strategy,” says Cleo Franklin, Mahindra USA’s vice-president, marketing and strategic planning. (more…)
Mahindra & Mahindra Ltd. Is celebrating a major milestone as the company’s Kandivali plant in Mumbai, India rolled out its two millionth tractor on February 27, 2013.
According to Mahindra, the company achieved this milestone by doubling its global production in less than a decade. The first million tractors were produced over a nearly 40-year span, beginning in 1965 with the first Mahindra tractor.
Mahindra USA has contributed to this milestone through its growth in the U.S. and Canadian tractor markets over the past two decades. Mahindra is the fastest growing tractor brand in North America. (more…)
Mahindra and Mahindra is setting up a $67 million tractor plant in Zaheerabad in Andhra Pradesh (India) with the capacity to produce 100,000 tractors
The plant will commence production in 2012 with tractor assembly, gearbox assembly, hydraulic assembly and sheet metal painting.
“With its advanced technology processes, large scale manufacturing set up and eco-friendly focus, the plant is all set to create new benchmarks in manufacturing excellence in the tractor industry,” says Pawan Goenka, president, automotive and farm equipment sectors at Mahindra and Mahindra Ltd.
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